When Apple started running the anti-Vista commercial mocking Microsoft for spending $300 million on Vista’s own ad campaign instead of on fixing its problems, I called it hypocritical:

Apple’s advertising budget is also pretty massive. I mean, I see more Apple commercials on TV than ads for Barack Obama. Apple is on track to spend more than $3.5 billion on SG&A (selling, general, and administrative expenses) for its fiscal year that ended September 30. How much of that was spent on advertising? I don’t know, but 10 percent doesn’t seem unreasonable.

It turns out that I underestimated Apple’s advertising budget. Lindsay Blakely, a former Business 2.0 reporter who now blogs at Bnet, found the actual numbers in a subsequent SEC filing.

Tomorrow, YouTube will be showcasing its first live stream as it broadcasts its YouTube Live celebration, which will bring together a host of celebrities, musicians, and notable YouTubers for a massive event in San Francisco. The show will be streamed on YouTube beginning at 5 PM PST, and will include performances from Katy Perry, will.i.am, Joe Satriani, Tay Zonday (the Chocolate Rain guy), and a number of other musicians. I’m personally looking forward to a special appearance from the Mythbusters team.

YouTube hasn’t yet made any announcements regarding a livestreaming service for regular users (which would pit it directly against services like Ustream) but it won’t be surprising if we hear from them tomorrow about the company’s upcoming plans. We first heard about possible streaming functionality back in January, and later confirmed that it would be coming some time this year.

A 17 year old named Eric Calisto is about to learn a valuable lesson in dealing with disappointment. He’s asking Google to use a logo that he created on their site on December 2, his birthday, and urging people to call, email and fax Google with their support.

Not going to happen.

But he may make a few dollars on those ads.

In partnership with the LeWeb conference, which is in Paris on December 9th and 10th, we are going to be giving away one ticket to the TechCrunch reader who leaves the best comment about why they want to go (and includes a contact e-mail address). We are also excited that LeWeb’s organizers are offering TechCrunch readers a 20% discount Thank You LeWeb

Without our sponsors TechCrunch would not be possible. Accordingly, we want to thank the following sponsors for their support.

Every time I scroll through my list of ‘Friends’ on Facebook, I inevitably come to the same (somewhat depressing) conclusion: I have absolutely no idea who many of these people are. This is mostly my fault - my standards have always been pretty low when it comes to accepting inbound requests, and I never kept up with assigning them to appropriate Friends Lists. But there’s also the fact that Facebook doesn’t do much to automatically differentiate between friends and acquaintances (while it does filter your News Feed based on who it thinks you’re interested in, there isn’t a way to automatically generate a list of “good friends” versus everyone else).

Meezoog, an Israeli startup backed by veteran VC Yossi Vardi, is looking to help differentiate between acquaintances and close friends. Today the company has launched its own social network at Meezoog.com that attempts to determine how strong the connections are between users by analyzing their relationships on other sites across the web (it also asks you to manually input your relationship with each friend, but this isn’t required).

The elections were good to the HuffingtonPost, the political uber-blog. It’s audience in the U.S. rose fivefold in the last year to 5 million monthly uniques in October, according to comScore. In what may turn out to be perfect market timing, the Times UK is reporting that the company is close to raising $15 million. In the past, it has raised a total of $12 million from investors including Softbank Capital, Greycroft Partners, Bob Pittman, and Ken Lerer.

As with all political sites, it is likely that the HuffPo’s traffic will dip now that the election fever is over. The question for investors, though, is whether its current levels represent a peak or, whether it can take advantage of its new-found audience to establish a solid, new traffic floor from which to keep growing. If you look at the HuffPo’s chart from Google Trends (above), it looks like traffic is at the very least plateauing so far in November, as you would expect.

Where does it go from here?

If you were intrigued by BitGravity’s Multiview product that allows viewers to choose from six different camera angles as they watch an event, check out episode 177 of Diggnation today at 3 pm PST.

The regular “director’s cut” will be shown at at Diggnation.com. The customized version will be available here on the Revision3 website.

We’ve got a few screenshots of today’s show (actually, we’ve seen the show, but we can’t post it here, you’ll have to watch at 3 PM).

When most private companies reach 500 shareholders, they trigger an SEC rule which effectively treats them like a public company and requires them to some of the same reporting requirements. Google ran into this issue just before it went public. Now Facebook is quickly reaching that same threshold as it continues to hire and allows employees to sell shares to outside investors.

But in a letter dated October 13, 2008 (embedded below), Facebook’s lawyers argue that rule should not apply to Facebook because most of the shareholders are employees. The SEC granted the exemption.

Yahoo has been rumored to be selling Paris-based comparative shopping site Kelkoo for some time now, and it appears that they have found a buyer. Yahoo acquired Kelkoo in 2004 for €475 million.

The company has been sold to a UK-based private equity firm called Jamplant Ltd for something less than €100 million, according to sources with knowledge of the deal.

Ex-Kelkoo CEO Pierre Chappaz announced the news on his blog (in french), and a copy of the internal email announcing the acquisition is below.

The company has lost much of its momentum since the Yahoo acquisition in the face of significant competition.

The email is below.

Some apps wander around the wilderness for a while until they can find the perfect home. For Evernote, that home is the iPhone. The note-taking, picture-capturing, voice-recording, handwriting-recognizing universal memory service has been under development for years and launched last February in private beta on the PC. But it wasn’t until May 29 that it debuted on the iTunes store as an iPhone app. That’s when it started to take off.

Now Evernote has 512,000 registered users, who have created 13.8 million notes.

Even before “The Wizard” enchanted and inspired the gaming generation, gamers have sought that final prize: making a living playing video games. Unfortunately, dreams of professional-gamerism have been shown to be as elusive as dreams of being a professional gambler. Luckily, startup BringIt is attempting to make both those dreams a little more attainable. BringIt made the connection between the huge online gambling market and the exploding online gaming community, and has created a site where gamers can challenge one another with cash on the barrelhead.

The guts for this system have been in place for a long time: ranking systems already set up gamers for matches based on skill; half the sites on the net already have an evaluation system for users, comments, or what have you; gambling sites already have systems in place for handling accounts and paying out securely. Someone just needed to stitch these services together and give it a name. Thus, BringIt.

Color me impressed with this one: Prague-based 360 Cities, a network of ‘Virtual Reality’ photographers promoting high-resolution spherical imagery, has integrated its portfolio of stunning 360° panorama shots into the Featured Preview Layer for Google Earth.

A collection of the panoramas just became visible automatically to every user of the free 3D earth visualization software, and the rest of the 360cities database, which is nearly 10,000 spherical images strong, has been added to the Gallery in Google Earth as well.

I took some shots of 2.2 in action. The walking directions would have been great for the past two weeks - I’ve had so much trouble using car-based GPS in walking/biking cities. Streetview is also great for cities like New York but it’s very limited right now - there was no information for Paris, for example. The podcast download is also really nice to have. An impressively end-user-oriented update by Apple this time around.

We’ve received two reports tonight of users having their email notification settings on Facebook deleted. They were notified at login that there was a problem, and told to head over to the Notifications page to reset them.

At least one user is angry about it. The other, who sent the screenshot above, was more contemplative. He suggests someone simply forgot to back up a table before implementing an enhancement. I checked my account, and it’s fine.

Whatever happened, it’s a small embarrassment. The kind you see with young startups all the time. And Facebook, despite its massive growth, is still a young startup.

Bucket tests and experimental products are one thing. But to mess with the real Google search is serious stuff. Why did they do it?

Google’s overall search share has grown substantially this year (and all other years since it went live). Their share of search advertising dollars is likely even higher.

The changes Google made to search today certainly make it more interactive and social. I can now write comments on search results, and read comments from everyone about TechCrunch (or anything else - see the awesomely useful TechCrunch comments in the image below, along with my votes on each) and vote them up or down. I can move search results around on the page - up, down, or off the page entirely. I can also add other URLs into search results.

Further proving that security through (very, very light) obscurity isn’t a good means of keeping things secret, a new beta version of Yahoo’s Mobile Front Page (generally known as just m.yahoo.com) has been found hiding just one character away from the beta announced to the public back in January.

Where as the public beta can be found at beta.m.yahoo.com, our tipster dug up the new version by instead navigating to beta2.m.yahoo.com. Unfortunately, it seems we weren’t supposed to see this just yet; within a half-hour of us reaching out to Yahoo! for comment, the page had become password protected - but not before we snagged a couple screenshots.

When we announced the 7 finalists of Amazon Web Services‘ Startup Challenge two weeks ago, we dubbed Yieldex an “online ad optimization engine for Web publishers”. It’s time to take a closer look at what that means, because the company has just been awarded the top prize in the contest, bringing home $50,000 in cash, $50,000 in services credits plus an investment offer from Amazon.com.

Yieldex has a solution for managing ad inventory, enabling Web publishers to allocate advertising campaigns more efficiently by forecasting overlapping inventory and predicting how ads are going to deliver. All in all, it seems like a nice solution to hmm … yield more revenue out of premium ad inventory, but I’m left wondering if ensuring optimal ad campaigns isn’t something that’s baked into most ad serving solutions already, or at least should be? I mean, it’s one of the core reasons for using an ad serving system, right?

Orb, a $9.99 iPhone application that should be familiar to home networking buffs, is available now and will stream music from your home computer, photos, and live television from a TV tuner card - all over the Internet. It can even stream input from a webcam to your phone.

The calendar now reads November 21st and, just as expected, iPhone firmware 2.2 has been released to the masses. Seeing as a pretty good number of developers have had their hands on test versions of 2.2 for sometime now, and as NDAs generally turn to pudding after a few hundred people are in on the secret, we’ve had a pretty good idea of what this release would bring to the table for a while.

For the sake of those who may have missed a day or two, though, we’ll recap: Safari’s address bar/search has been tweaked a bit, apps now request a rating upon deletion, over-the-air podcast downloads (which, oddly, works over 3G, though podcasts downloaded over radio can’t be over a certain size, determined by the carrier), various video and audio quality tweaks, and assorted bug fixes throughout. Oh, and Google Maps has been upgraded to include Street View and directions for public transit and walking - if you have an iPhone rather than an iPod Touch, that is.